With the rise in red meat prices in Arab countries in the East and West, the less expensive white meat occupies an important position in the markets, especially for large segments of consumers, and hence the spread of poultry production projects, especially since the demand does not stop, and increases annually with the population growth in the region.

In order to be able to establish a chicken production project, it must be preceded by an exploratory study of several essential matters, including: market needs and areas of population density, surrounding environmental conditions, consumer patterns, available transportation methods, production seasons, consumption energy and the possibility of storage in refrigerators.

It is also important to know the availability of production requirements, as well as the expected population need and the expected rate of return.